Shaping Global Internal Communication and Collaboration Strategy

Map and compassRequirement

We were asked by a leading global technology provider to conduct a comprehensive assessment of the current landscape and future opportunities for technology-enabled internal communication and collaboration across the Group.

The objectives of the project were to:

  1. Gather data and develop recommendations to support an informed, evidence-based decision on future internal communication and collaboration strategies
  2. Scope the high level requirements for the next phase of the programme
  3. Align and engage key stakeholders with the process and decisions reached.

The wider context for the project was a globalisation strategy which required fundamental changes to ways of working and communicating. The project followed an earlier benchmarking exercise to assess the effectiveness and suitability of the current Group-wide collaboration platform.


The project comprised three main components: data gathering; analysis and interpretation; and reporting on findings and recommendations. Data gathering was via consultation with three key stakeholder groups over a three week period using qualitative research techniques:

  • Business leaders: Telephone interviews with 22 senior leaders from across the business
  • Employees: Online consultation with 70+ employees from across the business
  • Technology leaders: Telephone consultation with all 7 members of the global CIO Committee

Data from the three consultation streams were combined into a single framework, then analysed and coded to identify emergent concepts which were structured using categories and sub-categories. This structure was used to ‘play back’ the views and opinions of those consulted in a logical narrative, with extensive use of verbatim quotes to support the interpretation of data.

From the consultation findings we derived the implications – both to the business overall and specifically to company-wide internal communication and collaboration – and developed recommendations for addressing the opportunities and threats identified.


The data gathered via the consultation activities and processed through analysis and interpretation provided a comprehensive assessment of:

  • Current state internal communication and collaboration across regional, functional and hierarchical perspectives
  • Key opportunities and risks for the organisation (i.e. answering the question: ‘why change our approach to internal communication and collaboration?’)
  • The effectiveness of the existing technology infrastructure in supporting current and future ways of working and communicating
  • Global and local technology roadmaps, and how these can be leveraged to support future internal communication and collaboration requirements
  • How the organisation approaches change, and how to most effectively manage any future internal communication and collaboration change programme

The findings had significant implications for the organisation, highlighting a fragmented internal communication and collaboration infrastructure based on a legacy business model and unsuited to the globalisation strategy. Furthermore, the strategic opportunities and risks surfaced through the consultation provided a clear imperative for change.

Leveraging the rich data and insights generated by the consultation and analysis, we provided comprehensive, evidence-based recommendations for addressing the identified opportunities and risks. Our recommended strategy focused on a collaborative, cross-functional approach to the design, launch and adoption of a new company-wide technology platform, building on the engagement and momentum generated through the consultation process. The strategy was supported by a three year high-level roadmap for change and a six month tactical implementation plan.

Learn more about our Collaboration & Communication consulting services, or contact us for an initial discussion about what you’re trying to achieve.